Choosing the right position for your job or product should be driven by market related risk rather than competition based risk

Market related risk is about finding a solution for a problem and dealing with the risk that no one will actually need it, or that we would not be able to create it. The mechanisms this kind of challenge triggers are related to learning, achieving, growth, contribution, abundance and satisfaction, all are healthy to our progress, mind and body.

Competition based risk is about protecting and defending from or attacking others who might grab a portion of the benefits we look for.Our perception of reality is of scarcity. This triggers the mechanisms in our brain that limit our creativity and hurt our health and joy.

(This is one more reminder I got reading “Disrupting Yourself”. More insights later…)