It is seldom advised to ask your clients what they want.
But the answers you get would not always be true, no matter how people want to be honest and well advise you.
So, don't ask your clients what they need. Instead, watch what they choose and find out why they acted so.
Question is, does your solution, software or service have the hooks that allow you collect the information needed to reveal to you what your clients love, use or need. Assuming privacy has been taken care of, does your software (either 3rd party or self-developed) measure and allow usage reports?
If it doesn't you are leaving valuable information for your competitors, and that's the whole story.
Since most of current software solutions are web based and built with tools which allow automation, self-generated code, object oriented and thus inheritance of features, setting the user-action monitoring is more feasable than ever.
Still my guess is, you don't really make sure you have this data collected, analyzed and acted upon. Do you agree?
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